I Guess I Still Have No Idea What People Want


I Guess I Still Have No Idea What People Want

May 16 — My online class will begin tomorrow. As with just about everything done online there is an email drip to send out. A carefully planned and thought out series of emails you send to your list which makes them want to sign up for whatever it is you’re doing. It’s my least favorite part of being a business owner and entrepreneur.

Marketing is not something that is first nature for me. I often break the rules for what I should be doing. According to those who are the best in the business I don’t send out enough and I don’t write the right things. If I did my conversation rate would be much greater. I don’t care. I can’t bring myself to do it. I refuse to be false.

Sending out emails every day or even several times a day is wrong. I can’t stand when people do it to me. What’s worse is when then use these salesy phrases or verbiage. It’s so impersonal. I would rather be wrong my way then right theirs. Besides the people who I follow and subscribe to are highly successful and they don’t have to do those things. I want to be like them.

Yesterday I sent out an email about the first time I hired a business coach. I let people know how I wasn’t sure what a business coach is, what they do, and how it scared me to spend the money but I did anyway and it was one of the best things I’ve ever done for my business. It was the last email in the drip sequence I would send before my class started.

Something strange happened. Good strange. I began to receive emails thanking me for mine. I’ve never received anything like that in the past. Going through all the classes I had ever taken in my mind I couldn’t remember thanking anyone for their emails. Why was this so different? Why don’t I know what people really want from me?

I’ve spent a lot of time learning about prospective clients and know I have an action plan for them. However, now that I’m targeting virtual assistants the process is starting all over again. Somehow I forgot I would have to learn. Again.

It was virtual assistants who started reaching out to me for consulting after my book came out. It has been virtual assistants who contact me for advice and thank me for it. I never asked what the draw was. I should have. Apparently I don’t know why they are attracted to me. Super frustrating.

This learning curve is harder for me than the rest because I already have the product they need — the online class and consulting. Virtual assistants reach out to me and find me online. Why? Not an easy question to answer because for some reason I have made things up in my head and it can’t be right. Why this email?

It’s naive of me to forget that every time I start something new in my business I can’t start from where I am. I mean, it’s partially true. However, there is always more work to be done. There is always something more to uncover. The unseen. It’s personal for them too.

When I follow or subscribe to someone it is personal. They have done something, said something, or wrote something which really resonates with me. Do they know what it is? Are they strategic or are they simply being themselves? Did they already have a large following so the email odds are in their favor?

It’s going to take more work for sure. I wish I knew what it is people want from me. Why do some gravitate towards me versus someone else? I can’t truly be successful and meet the needs of others if I don’t combine what I know they need with what they want. If a spoonful of sugar helps the medicine go down, what’s my sugar? What is my secret sauce?

All good questions to ask. Now to find some answers.

My end of day gratitude:

  1. Having a growing business to figure out.
  2. Knowing whom I need to contact for assistance.
  3. Being thanked for what I do.

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Source: Medium:Remote Working
I Guess I Still Have No Idea What People Want

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